Experiential Designer, Regenerative Futurist, Feeldwork Founder & Practicing Polymath
I'm Gabby, an award-winning designer who thrives on not having to choose just one path. I'm told I'm the most northerly futurist in the UK. I take a polymathic approach.
I'm a maverick, embracing bold ideas and a playful spirit 82% of the time.
I’m a designer and a systems thinker, experience creator, educator, and regenerative futurist. A rich and varied career has offered me a unique lens through which to see the world—ranging from the nuances of business and community activism to the complexities of regenerative agriculture and biodiversity loss.
My work focuses on trying to provoke new ideas about the future through feeling-first design. Forget superficial engagement. I try to use immersive and experiential methods alongside design fiction and futures methodologies.
This is Feeldwork, a technique that makes abstract issues like our complex food systems emotionally and sensorially palpable.